The IMACO international conference is designed to provide an opportunity from representatives all over the world to exchange information about their mask cultures, and to unite and share various cultural values for inheritance and promotion of mask culture, dances and arts. Bacolod city is known as a city of MassKara Festival, one of the must-see festivals in the Philippines, which celebrates masks, colorful costumes, headdresses. Activities at the conference include a Mask and Arts Performance, a World Mask Exhibition, a Policy forum, a General Assembly and Academic Symposium, Special Performances and the IMACO general assembly.