Heritage festival to showcase living heritage practices online.
 © National heritage board

Heritage festival to showcase living heritage practices online

Country
Singapore
Contributor
National heritage board, festival and precinct development division

We have used our annual signature heritage festival to showcase living heritage practices online, through many different ways, video demonstrations (especially for food related living heritage), photo essays, podcasts.

For many of the practitioners, they have not gone digital before so for many of them, this was a first for them as well.

It has helped a number of them get more publicity and business during the pandemic time, gaining new audiences and customers, which has helped them be a bit more sustainable.


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