Norah has over 15 years of experience in the heritage sector in the UK, UAE, Qatar, and Saudi Arabia. She started her career in site-based roles at heritage sites in the UK, NGOs working on heritage protection globally, and in museum development where community-centric values in interpretation were a key interest to her. Over the years, Norah worked on developing programming and curatorial planning over several historic sites, and transitioned to research management to lead the development of the statistical framework for the culture sector in the UAE. She also developed ICH safeguarding measures, a national register for practitioners, ICH nominations, capacity building, and community programmes for World Heritage sites.