Netflix and UNESCO partner to celebrate India’s diverse cultural heritage
- 13 September 2021
Netflix and UNESCO have recently come together to celebrate the rich cultural heritage of India, both tangible and intangible, through a cartooned series titled Mighty Little Bheem. The series captures India’s culture through the adventures of a young boy from cooking Pongal to flying kites in his village.
Over the next year, a new series of fun short videos called ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including living heritage, with a diverse representation of performing arts, social practices, rituals and festivals such as Dussehra, Diwali and Holi.
The short videos to be released on UNESCO New Delhi’s Facebook, Instagram, YouTube and Twitter pages, will demonstrate how cultural history enriches people’s everyday lives by covering everything from food and traditions to languages and storytelling. The first video was released a few days ago to celebrate the 75th Anniversary of India’s Independence.
We hope that those videos will spark curiosity about India’s cultural diversity and resonate with both kids and parents across the globe, ensuring the safeguarding of living heritage around the world.