Objectives
The Center for Research and Promotion of Cultural Heritage (CCH) is a non-governmental, non-profit organization, legally established in 2007 under the auspices of the Viet Nam Cultural Heritage Association. CCH provides advisory and capacity-building services, and conducts research and promotional activities in the field of cultural heritage. It aims to preserve and promote Viet Nam’s cultural heritage by innovating museum activities, safeguarding tangible and intangible heritage, enhancing professional capacity, raising community awareness, and building cooperative networks.
In conformity with the UNESCO 2003 Convention, CCH was established to safeguard and promote Viet Nam’s cultural heritage through activities such as research, inventory-making, documentation, transmission, and support for community-led safeguarding initiatives. While its primary focus is on intangible cultural heritage, CCH broadens its scope to include advocating cultural heritage policy, strengthening heritage management, innovating museum practices, fostering partnerships, and enhancing community participation.
Through its projects and activities, CCH integrates the safeguarding of intangible cultural heritage (ICH) into cultural heritage education, museum innovation, professional capacity-building, and community networking. By embedding safeguarding principles into these areas, the Center ensures that intangible cultural heritage remains viable, accessible, and relevant across generations, especially among young people. These efforts contribute to raising awareness, reinforcing community identity, and fostering intercultural dialogue—key tenets of the 2003 Convention.
In collaboration with a diverse range of stakeholders, including government authorities, museums, universities, NGOs, expert networks, and local communities, CCH strives to bridge the gap between local, national, and international efforts in safeguarding intangible cultural heritage. Through these partnerships, CCH connects Viet Nam’s rich cultural tapestry to broader global networks, contributing to sustainable development and respecting cultural diversity, fully in alignment with the Convention’s goals.
Cooperation
One of CCH's key strengths is its ability to work closely with communities, groups, and individuals in safeguarding their intangible cultural heritage (ICH). CCH places community engagement at the heart of its safeguarding approach, ensuring that tradition-bearers and practitioners are actively involved in every stage—from identification and documentation to transmission and promotion. This collaborative ethos empowers communities as custodians of their heritage, fostering resilience and continuity in cultural practices while ensuring sustainable and meaningful safeguarding outcomes.
CCH works closely with practitioners and tradition-bearers during inventory-making, research, and documentation processes, ensuring their voices are central in identifying and assessing heritage elements. For example, in safeguarding Xoan Singing in Phu Tho province, CCH engaged local communities in inventory-making and research, which contributed significantly to the successful transfer of Hát Xoan to UNESCO’s Representative List. Additionally, CCH facilitates training and workshops to enhance the capacities of practitioners and community members, enabling them to actively participate in safeguarding measures such as transmission and promotion of their heritage. During projects like the Gióng Festival in Phù Đổng Temple, CCH mediated community disputes and strengthened social cohesion, ensuring sustainable safeguarding practices.
Since 2020, CCH has collaborated with communities practicing tugging rituals and games, a multinational element on the Representative List, facilitating cultural exchanges and establishing a national network. As a result of research and inventory-making, the number of participating communities grew from six (Hanoi, Lao Cai, Bac Ninh, Vinh Phuc) to ten, with four additional communities from Hanoi, Vinh Phuc, Nam Dinh, and Thai Binh that are not yet inscribed. Partnering with ICHCAP and authorities from Korea, Cambodia, and the Philippines, CCH has supported Vietnamese communities in cultural exchanges during Korean festivals in 2019, 2023, 2024, and 2025.
Through partnerships with local stakeholders, CCH supports community-led initiatives, such as the revitalization of Red Dao ritual painting traditions, and promotes the integration of ICH into local development strategies, including cultural tourism and economic growth. These efforts empower communities as active stewards of their heritage, fostering resilience and continuity in cultural practices.