The inscription of the “Kalyady Tsars” rite in November 2009 on the UNESCO List of Intangible Cultural Heritage in Need of Urgent Safeguarding gave a new creative urge to its development and promotion. Many representatives of mass media, including foreigners, visited Semezhava on January 13, 2010 when the ritual was an active. Norito Kunisue, an editor of the well known Japanese newspaper “Asahi Shainbun”, was among foreign journalists. He was extremely impressed by the ceremony and the atmosphere which reigned around. He said that he even had not expected to see such expressive and interesting ritual that remained in its traditional form.
National TV and radio produced a series of programmes on the rite at that period. On September 2010, within the framework of the European Heritage Days, the exhibition of the intangible cultural heritage of Belarus was held at the National Library of Belarus. "Kalyady Tsars" took an active part at the opening ceremony.
Since 2010, the Semezhava village has been included in the State Program of the Development of Small Towns and Villages of Belarus. The programme enables to attract additional investment to the economy of Semezhava, which contributes to its social and cultural development. The programme provides the creation of new job places and the construction of new houses for young families of the village of Semezhava, which will enhance the desire of youth to remain in the village. So, at last there are the real preconditions for the development of this village and for the viability of its heritage and culture.
Ministry of Culture of the Republic of Belarus has put forward the Rite of the Kalyady Tsars for an Award of the President of the Republic of Belarus in 2011. The awarding ceremony took place on January 8, 2011.
Since 2010, the bearers of the ritual have been constantly invited to various festivals and folklore events in Belarus. During the Belarusian Folk Festival "Beraginya" the bearers of the Kalyady Tsars were presented with a UNESCO Certificate by the Chairman of the National Commission of the Republic of Belarus for UNESCO.
The safeguarding of the "Kalyady Tsars" rite is one of the main priorities of the State Programme for the Development of the Belarusian Culture for 2010 - 2015. The programme provides the organization of the annual folklore festival and fair in Semezhava village, financial support of bearers of the rite, adoption of the school programme for studying of the local culture and handicrafts, the development of the local House of Handicrafts as a centre of local traditional culture.
The rite «Кalyady Tsars» took place again in the Semezhava village on January 13, 2011. Together with local residents, hundreds of tourists and journalists took part in the traditional ceremony. On that day, morning bearers, some members of Semezhava community together with municipalities and experts from the Belarusian Institute for Culture organized and held the workshop devoted to the development of cultural tourism in Kopyl area, including the village of Semezhava. Agro-tourism Association of Belarus was invited to participate in the seminar and in the Kalyady procession.
The workshop was very productive, because it laid the foundation for long-term cooperation between tourist companies and the local community. Beginning with 2012, such workshops are to be held on a regular basis.
In 2011, Semezhava community in cooperation with the Ministry of Culture of the Republic of Belarus, Kopyl Department of Culture and municipalities established the annual folklore festival in Semezhava and fair of handicrafts. The ritual "Kalyady Tsars" was in the centre of action. In 2010, Semezhava bearers of the rite and local handicrafts united in the Ethnic Culture Association of Semezhava community. Their work was aimed at the organization of the festival. To provide the study of the history of Semezhava village and the rite "Kalyady Tsars" the experts from the Academy of Science and the Institute For Culture of Belarus were invited. In 2011, the study was undertaken and the results were discussed at the workshop in Kopyl.
The studies helped to restore some of the lost elements of the ritual, the history of its origin and its relationship with the cultural landscape of Semezhava. For example, the experts managed to determine how the original architecture of Semezhava (so called "pagonnyya dvary" - buildings closed in linear yards) and large space contributed to the creation in the village of the original People's Theatre (Kalyady Tsars).
As a result, by the Ethnic Culture Association of Semezhava Community together with the experts from the Institute for Culture of Belarus, a system of annual monitoring to observe the ongoing viability of the element was created.